Chaplins
Chaplins- a premium quality Knightsbridge furniture retailer.
The challenge:
To attract the attention of passing shoppers through dynamic, engaging content on the large display screen in the window, and once inside, to increase their propensity to purchase the specific products promoted.
The design, look and feel of the content needed to complement the Chaplin’s brand, while at the same time aligning with the Christmas window display by the designer Silvia Ilardia.
By using the Inspired Signage solution to drive their large display screens, they are delivering the following business objectives:
- Increased footfall into the store
- Ability to update content at different times of day to match the various profiles of customers
- Increased sales of higher margin products
- Increased sales of previously unsold stock
