Gultronics
An electronic goods retailer on Tottenham court Road.
The challenge:
To attract the attention of passing shoppers through dynamic engaging content on the large display screen in the window, and once inside, to increase their propensity to purchase the specific products promoted.
The design, animation and look and feel of the content needed to complement the Gultronics brand, while at the same time ensuring the focus of the content was on product promotion.
By using the Inspired Signage solution to drive their large display screens, they are delivering the following business objectives:
- Increased traffic into the store
- Ability to update content at different times of day to match the stock levels
- Increased sales of higher margin products
- Increased sales of previously unsold stock
Gultronics
264-267 Tottenham Court Road
London
W1T 7RH
Tel. 020 74364120
Fax. 020 74364110